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 · So, in short, the keyword match type allows you to define how similar search queries should be to your keywords in order to trigger your ads Let's jump right ahead to an overview of the different keyword match types The Four Keyword Match Types There are four keyword match types in Google Ads Broad match the default oneFor search campaigns, you can use broad match, phrase match, or exact match negative keywords However, these negative match types work differently than100% FREE Keyword Match Type Tool The quick, easy Adwords keyword wrapper tool Merge words, make keyword lists for your Google Adwords campaigns The Ultimate Guide To Google Ads Keyword Match Types Vazooky Digital Keyword match types google ads